Both tools are widely used and are fairly user-friendly. You will drastically improve your social media presence as soon as you begin using a scheduling tool so the most important thing is to just start using one.
Being new to both of these social media management tools it has been interesting learning about which one would be best suited for me. Upon doing some research I found that HootSuite offers a few more features than TweetDeck. Some of the HootSuite feature advantages are the ability to schedule tweets, faster updates; it allows for the incorporation of additional social networks and allows more multiple accounts to be controlled by multiple users. TweetDeck feature advantages on the other hand are photo tweeting, Twitter interface and user feature. HootSuite has two sign up options. You can either do the free version or you can pay a monthly fee to get more features. The paid version’s features are quite handy if you want to keep track of who visits you which businesses could find useful.
Tweet Deck is simple enough to navigate once you get the hang of it. It is useful to keep track of hash tags, lists and interactions which are of interest to you. Its simple display is perfect for those who are not really that technologically savvy. The great thing about TweetDeck is the ability to download it onto your computer so you do not have to have an extra browser window open for it. You can also get notifications from TweetDeck which can be enabled from the little gear wheel found at the top of each column.